Directing & Development
Illuminate Heritage: Lightscapes of Lexington
Role: Creative director, animator, interview producer, mentor
Production focus: creative direction, interview production, visual direction, and team coordination from concept through final site-specific projection delivery within a fixed 2-month pipeline.
I was asked to step in and develop the narrative and visual direction of the show, coordinating production milestones and revisions for the initiative’s volunteers.
The showcase features ten 30-second animated shorts developed within a fixed two-month pipeline. I established the narrative and visual direction, led draft and polish reviews, and coordinated the approved films for final projection.
Animated intro of the Lexington Minuteman Statue stepping onto his stone as a nod to the town, followed by logo templates from Envato.
Rough animatic
First rough pass
Final transparent asset
Opening comments with Dr. Wei Ding, Sarah Carter, and Joe Pato.
Final group photo. What fun!
First illutrated iterations of the forest scene in the end segment.
"It starts with a choice. And the next step could be yours."
Animated End Segment
Credits:
Score & Performance: eric song
Editor: Ian Wang
Illuminate Heritage was a projection-mapping show created from 108 community-submitted photographs and stories representing 32 Lexington organizations.
I produced this 5-minute animated segment to deliver the show's final message and theme. I was asked to coordinate 5 interviews with Lexington professionals to explore their experiences with community engagement.
Visual Development
The Full Projection-Mapping Show
Photos & Testimonies
Lupus
An ancient legend of the wolf bite’s curse bleeds into the waking life of a young girl on her way to the doctor’s office.
Role: Narrative Production, Director, Visual Development
Production focus: Narrative development, visual direction, and coordination from concept through final animated short within a fixed 3-month pipeline.
Ash and Sooth
Bound by survival, a thief and an oracle seek freedom, stumbling across the truth behind fallen angels and fickle gods.
Spring 2025
Role: Narrative Production, Director, Visual Development
Production focus: Narrative development, visual direction, and coordination from concept through final animated short within a fixed 8-month pipeline.
Deut
A coffee-obsessed cat leads a lost boy into the golden realm of the Cat God.
Fall 2023
Role: Narrative Production, Director, Visual Development
Production focus: Narrative development, visual direction, and coordination from concept through final animated short within a fixed 3-month pipeline.
Birdberries
A young bird fetches birdberries for his master, unaware that both are prisoners of the same curse.
Role: Narrative Production, Visual Development
Production focus: Narrative development, visual direction, and coordination from concept through a series of character concepts, expressions, poses, and environment explorations within a fixed 3-week pipeline.
Heartdecker
Searching for her mom, a girl stumbles into a card-ruled kingdom where friendship is the wildest card of all!
PRODUCTION FOCUS: Ongoing narrative development and visual direction for an original episodic IP, including story structure, character arcs, worldbuilding systems, and production-facing documentation. Coordinated iterative narrative design, pitch development, and visual exploration across multiple development phases, with an emphasis on modular storytelling, character-driven conflicts, and scalable formats suitable for series or interactive adaptation.
ROLE: Narrative Production, Series Development, Visual Development
Bloom just wants to return some catnip—but a huge tidal wave of cats turns her art fair into a CAT-astrophe.
The Plant
ROLE: Narrative Production, Concept Development
PRODUCTION FOCUS: narrative concept development centered on a contained story system, exploring character, tone, and thematic mechanics through visual and narrative iteration. Defined narrative rules, emotional beats, and visual constraints to support a cohesive short-form experience.